Airpoints - Year in Review

Insight: People often fall into a comfort zone when it comes to travel. They tend to go to the same places many times over. This means they don’t explore other experiences. Idea: A “Where to Next” experience customised for every Airpoints member that inspires them to discover a new destination using Airpoints Dollars. Execution: A campaign brought alive by a direct mailer, a personalised web video and in-store communication - posters/tent cards. This assignment was done in a group project with Ritwik Varma.